Ripley's Aquarium Billboards

I always wondered how you would truly create a unique billboard for a company. For class, I was to do a billboard for the Rileys Aquarium. My creative process was researching Ripley’s Aquarium website and aquarium-themed billboards. Next, I created marine animals in Illustrator that Ripley advertises for their local events: a shark and a sea turtle. Using a flat design, I gave it a smooth and playful feeling to catch the audience’s eye. Once, I found all my information, I was able to “Sea” how to make a poster/ billboard memorable. I came up with a catchy motto for each billboard to make a person want to go to the aquarium. I pulled all my elements together for each billboard then In a Photoshop Mockup. This was a small but fun project to do for my sake

Riley's Portfolio


There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for