Product advertising is always unique to see done in the real world because there are many ways to do it. For example, I used handbags for this school project with a twist for the brand’s Vans, Beats, Blockbuster, and Fender. First, I conceived each bag idea by viewing advertising on different bag types and merchandise. Then I picked out key products for each company: Vans Shoes, Beats Headphones, Blockbuster VHS, and a Fender Guitar. I then made mockups in photoshop to place them onto, starting with the design of the vans first. The idea was it would look like you were holding the shoestrings of the show where the bag straps were. The next idea was the beats headphones, where it would look like you were carrying a cable of the headphones. My favorite design was the Blockbuster concept since it would look like a larger-than-life VHS Tape when carried. Finally, the Fender bag used a guitar and strap to feel like you’re holding up a guitar. Also, each bag has a piece of text that creatively advertises each product. Overall, this was a fun and amazing project I feel I had in the bag.