Boyds Jigs and Reel

Working with the Boyd Jig and Reel Brand taught me the effectiveness of typography and directly communicating with the audience. The Boyds Jig and Reel Bar is a Scottish-themed bar located in Knoxville, TN, that invites customers into a cozy Pub for food, alcohol, and music. Their brand relies on print and online pieces to reach their audience. I got to work on their music series posters, which use strong type choices with an organized structure. The monthly series would show a preview of the when and what bands are playing at the pub. Its bold look would make it pop out in an outside environment that would spark a reaction. The same can be said for my updating the Dolly Fest menu for 2022 for the upcoming Dollyfest. Through my mentor of the time, I learned about some advanced printing principles and do a menu layout. For the online advertisements, I learned the unique size and layouts of how various graphic sizes need to be to fit online parameters. This was the case for both the online banner and social media ad posts. I was still able to make each fit the brand guidelines while each ad was simple but unique.

Riley's Portfolio


There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for